Home Page

thumb
thumb
kokoplus

What is KOKO Plus®?

“KOKO Plus” is a protein and micro-nutrient powder to be added to any complementary foods. Adding 1 sachet of “KOKO Plus” to complementary foods significantly improves the nutrient content of the foods. The main ingredient is selected soya bean harvested in Ghana. “KOKO Plus” is recommended to all parents who wish for their baby’s healthy growth.

KOKO Plus Foundation

GHANA NUTRITION IMPROVEMENT PROJECT

KOKO Plus Foundation (KPF) is a Non-Governmental Organization established in Ghana in 2017, and appointed as an Official Partner by Ajinomoto Foundation (TAF) to manage “Ghana Nutrition Improvement Project (GNIP)” in Ghana. Through this project, we are contributing to a brighter future for children in Ghana.

OUR MISSION

Our mission is to realize maternal and child nutrition improvement and contribute to public welfare through research and development of the nutritional food product based on the understanding of local food culture, and sustainable manufacturing, distribution, and dissemination of nutrition knowledge.

KOKO Plus Foundation

GHANA NUTRITION IMPROVEMENT PROJECT

KOKO Plus Foundation (KPF) is a Non-Governmental Organization established in Ghana in 2017, and appointed as an Official Partner by Ajinomoto Foundation (TAF) to manage “Ghana Nutrition Improvement Project (GNIP)” in Ghana. Through this project, we are contributing to a brighter future for children in Ghana.

OUR MISSION

Our mission is to realize maternal and child nutrition improvement and contribute to public welfare through research and development of the nutritional food product based on the understanding of local food culture, and sustainable manufacturing, distribution, and dissemination of nutrition knowledge.

Nutrition Education Videos Shorter Version

First, if you don't have time or a few bundles, watch it here!

thumb
6 Months of Exclusive Breastfeeding (Shorter Version)
thumb
Complementary Feeding for 6 months Olds (Shorter Version)
thumb
Complementary Feeding for 9 to 12 Months Olds (Shorter Version)
thumb
The Importance of Eating a Four Star Diet (Shorter Version in TWI)
thumb
First 1000 Days of Life (Shorter Version in TWI)
thumb
Complementary Feeding for 6 Months Olds

Nutrition Education Videos

Let's get to know nutrition even better! There are many different languages!

thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb
thumb

Nutrition Education Songs

Kokoplus Song
Good Hygiene
4 Star Diet
Complimentary Feeding (English)
First 1000 Days
KOKO Plus song
Good Hygiene
Breastfeeding
4 Star Diet
Complementary Feeding
First 1000 Days
Kokoplus Song
GOOD HYGIENE
BREASTFEEDING
4 Star Diet
Complementary Feeding
First 1000 Days
Kokoplus Song
Complementary Feeding
First 1000 Days
4 Star Diet
Kokoplus Song
Good Hygiene
Breastfeeding
4 Star Diet
Complementary Feeding
Kokolus Song
Good Hygiene
Breastfeeding
4 Star Diet
Complementary Feeding
Good Hygiene
Breastfeeding
4 Star Diet
Complementary Feeding
Kokoplus Song
Good Hygiene
Breastfeeding
4 Star Diet
Complementary Feeding
Kokoplus Song
Good Hygiene
Breastfeeding
4-Star Diet
Complimentary Feeding
First 1000 Days
Kokoplus Song
Good Hygiene
Breastfeeding
4 Star Diet
Complementary Feeding
First 1000 Days
Kokoplus Song
Good Hygiene
Breastfeeding
4 Star Diet
Complementary Feeding
First 1000 Days

KOKO Plus Hero!

We will get a closer look at 3 children who ate KOKO Plus on a regular basis when they were young!

(Statements made in the program are those of individuals and do not represent the efficacy of KOKO Plus)

What is GNIP?

Background: Nutrition in the First 1000 Days

The First 1,000 days – the time between conception to 24 months of life – has been considered a critical phase in a child’s development. Scientific evidence suggests that this period records the most rapid body development. For example, the brain records its highest growth rate and plasticity during this period, with tremendous implications for overall well-being, cognitive development and behavioral expression in later life. Nutrition plays a central role in the health outcomes realized at this point in life and beyond. Accordingly, nutrition in the First 1000 days is considered a unique window of opportunity during  which gains in general and cognitive development can be made, or irreversibly lost.

One of the critical irreversible adverse health effects of malnutrition in the First 1000 days is stunting. It is a condition in which a child experiences growth faltering, becoming too short for their age compared with WHO child growth standards, with corresponding lower cognitive development. Stunting stems from chronic or recurrent undernutrition, both of which, with concerted efforts, are preventable.

In Ghana, considerable government, private sector and development partners’ efforts have been centered on addressing stunting. Through these endeavours, stunting has declined from 33% in 1993 to 18% in 2022, according to the latest Ghana Demographic and Health Survey report. Though a commendable achievement, the number remains above the national target of 14% by 2025. More work is therefore needed to drive the rates further down. For more than a decade, the Ghana Nutrition Improvement Project (GNIP) of The Ajinomoto Foundation (TAF) has been a significant contributor to that drive.

GNIP and the fight against malnutrition in Ghana

One of the critical irreversible adverse health effects of malnutrition in the First 1000 days is stunting. It is a condition in which a child experiences growth faltering, becoming too short for their age compared with WHO child growth standards, with corresponding lower cognitive development. Stunting stems from chronic or recurrent undernutrition, both of which, with concerted efforts, are preventable.

In Ghana, considerable government, private sector and development partners’ efforts have been centered on addressing stunting. Through these endeavours, stunting has declined from 33% in 1993 to 18% in 2022, according to the latest Ghana Demographic and Health Survey report. Though a commendable achievement, the number remains above the national target of 14% by 2025. More work is therefore needed to drive the rates further down. For more than a decade, the Ghana Nutrition Improvement Project (GNIP) of The Ajinomoto Foundation (TAF) has been a significant contributor to that drive.

Started in 2009, GNIP is focused on preventing malnutrition among infants and young children. Itundertook product development of a protein and micronutrient nutrient powder (called KOKO Plus®) based on WHO guidelines for infant and young child nutrition (IYCN), conducted scientific efficacy studies that verified that KOKO Plus® is effective against stunting, and distribution model studies that evaluated delivery channel options for reaching the target population (children from 6 months old).

In the product development, to ensure sustainable production, due regard was given to the local food culture and local supply chains. This “localization” commitment emphasized the use of local raw materials for the manufacture of the product, the use of a local production facility and labour, and respect for the local food culture by making a sprinkle-type point-of-use supplement for traditional complementary foods. KOKO Plus® is a 15g powder supplement containing soybean flour, added lysine, and a mixture of vitamins and minerals. The product formulation has been published in the scientific literature. In 2018, the UN World Food Programme (WFP) registered KOKO Plus® as a “Nutritious Powder” in its food basket for Ghana.

Reaching the nutritionally vulnerable sustainably through social business

Ensuring the availability, access and consumption of nutrients-dense complementary foods is essential for securing good nutrition  for every child. The approaches adopted to facilitate the availability  of,  and  access to  nutrients-dense  food  –  especially  those  in  the  supplements category – directly impact the sustainability of both the efforts and the resulting gains. Whereas in  food  crises  situations,  donation  is  a  required  humanitarian  approach  for  addressing malnutrition, in non-crises situations, other approaches that empower beneficiary communities to  (eventually)  own  the  solutions  to  malnutrition  would  be  more  sustainable  and  more supportive of robust domestic nutrition, health, and food systems, as well as livelihoods.   

Consequently, GNIP adopts a market-based distribution of KOKO Plus® to offer availability and access by, respectively, placing the product in convenience stores close to health facilities and the settlements of caregivers, and keeping the price within the reach of the bottom of the pyramid  (around  10  US cents per  sachet).  In  doing  this,  GNIP adopts  a  social  business approach, ensuring that the entire value chain is primarily managed by local people to address the  malnutrition  problem  while  strengthening  local  supply chains and  improving livelihoods. This  allows  a  direct  contribution  to  the  materialization  of  the  pledge  of  the  Sustainable Development Goals to leave no one behind. 

Consumption  for  good  nutrition  is  a  knowledge-driven  endeavour.  For  infants  and  young children, their nutrient intake heavily depends on the level of nutrition knowledge of caregivers, as this directly influences food selection, preparation and feeding practices. For that vulnerable group,  breastfeeding  and  complementary feeding  are  critical nutrition  pillars.  These,  done right,  prevent the more  than  30%  of  infant  and  young  child  deaths  that  are  attributable  to undernutrition.  It is reported  that poor  breastfeeding practices results in  more than  1 million child deaths, whiles an additional half a million deaths are linked to suboptimal complementary feeding. These highlight the need for caregiver education on what constitutes optimal feeding. 

In 2018, TAF and its local (Ghana) operating  agency – KOKO Plus Foundation (KPF) – signed a  memorandum of  cooperation  with  the  Ghana  Health  Service (GHS) through  which  the nutrition  education  efforts  of the  latter  are  augmented  with  co-developed, easy-to-use and easy-to-understand  job-aids  and  tools  for  knowledge  and  skills  transfer  on  optimal complementary feeding. Those materials are used in training health workers and for educating caregivers.  Through  this  public-private  partnership  (PPP),  TAF/KPF  and  GHS  have strengthened the social behaviour change communication (SBCC) in health service delivery, thereby contributing to the improvement of caregiver knowledge on IYCN. The SBCC activities involve stepwise one-on-one nutrition counselling as well as food and cooking demonstrations to show caregivers how to intentionally  select and prepare nutritious foods for children.  The use of KOKO Plus® is also recommended for improving the nutrient-density of meals. In 2019, more than 1,200 caregivers were trained in 20 cooking demonstrations organized in one of the beneficiary districts in the Central Region of Ghana. As at 2023, over 280 thousand caregivers had been reached nationwide.  

The synergy of SBCC and markets for driving improvements in nutrition

Through  the  combination of SBCC and  market-based distribution  of KOKO Plus®, GNIP is facilitating the creation of a sustainable cycle for preventing infant and young child malnutrition by improving caregiver nutrition  knowledge  along  with  market-based distribution  of  KOKO Plus®. From 2019 to 2021, TAF/KPF, GHS and the World Food Programme (WFP) tested the synergy of SBCC and market-based nutrition intervention with KOKO Plus® in the Ashanti and Northern Regions of Ghana. The SBCC component involved education on optimal infant and young child  feeding (IYCF) practices, whiles the market component entailed  making KOKO Plus® available on the market for purchase. It was found that counselling  on IYCF through SBCC resulted in the following: 
  1. caregivers recorded more knowledge of optimal IYCF practices that an baseline (see Fig. 1); 
  2. caregivers  recorded  a  higher  purchase  of  KOKO  Plus®  (81.3%  of  caregivers purchased post-intervention vs. 60% at baseline);  
  3. children  of  caregivers who received IYCF were  15%  less likely to have  anaemia  at follow-up. 

These  suggest that the SBCC improved the understanding  of caregivers on optimal  IYCF, leading  to  a  modified  practice  of  intentionally  selecting  nutritious  foods  for  their  wards. Furthermore,  their  decision  to  purchase  KOKO  Plus®  for  their  wards  highlights  their willingness to spend on good nutrition after receiving nutrition education.  Fig. 1 summarizes the link between nutrition knowledge and purchase of KOKO Plus®. The data suggests that IYCF  knowledge  increased  after  the  SBCC, which  subsequently led  to  an  increase  in  the purchase  of  KOKO  Plus®.  Additionally,  intentional  purchase  of  KOKO  Plus®  may  be considered an indicator of intentional selection of nutritious foods in general, which in turn may have contributed  to better nutrition and health  outcomes (e.g., the observed lower incidence of anaemia). Thus, the increase in the purchase of KOKO Plus® after the nutrition education may be considered a proxy for the link between nutrition education and willingness to spend on nutritious foods. 

The synergy of SBCC and markets for driving improvements in nutrition

These  suggest that the SBCC improved the understanding  of caregivers on optimal  IYCF, leading  to  a  modified  practice  of  intentionally  selecting  nutritious  foods  for  their  wards. Furthermore,  their  decision  to  purchase  KOKO  Plus®  for  their  wards  highlights  their willingness to spend on good nutrition after receiving nutrition education.  Fig. 1 summarizes the link between nutrition knowledge and purchase of KOKO Plus®. The data suggests that IYCF  knowledge  increased  after  the  SBCC, which  subsequently led  to  an  increase  in  the purchase  of  KOKO  Plus®.  Additionally,  intentional  purchase  of  KOKO  Plus®  may  be considered an indicator of intentional selection of nutritious foods in general, which in turn may have contributed  to better nutrition and health  outcomes (e.g., the observed lower incidence of anaemia). Thus, the increase in the purchase of KOKO Plus® after the nutrition education may be considered a proxy for the link between nutrition education and willingness to spend on nutritious foods. 

Conclusion

Through the Ghana Nutrition Improvement Project (GNIP), The Ajinomoto Foundation  (TAF) in its public-private partnership with the Ghana Health Service, has shown that a combination of social behavior change communication (SBCC) and market-based delivery of nutritious food holds  promise  for  sustainable  nutrition  improvement,  as  it  fosters  a  change  in  mindset regarding what constitutes good nutrition and willful purchase of nutritious foods. Furthermore, the reliance of this approach on localization – realized in the  use of local raw materials, food production  and  distribution  systems, and respect for the  local  food culture –  strengthens its support for local livelihoods, thus reinforcing its sustainability.  

TEAM

Our Passionate People

thumb
Yusuke Takahashi

Country Director of KOKO Plus Foundatoin

thumb
Dr. Kennedy Bomfeh

Director of Production and Academic Affairs

thumb
Abdul-Aziz Amankwa

Managing Director

thumb
Samuel Normanyo

Client Service Director

thumb
Ernestina Oforiwaa Duodu

Social Marketing Manager (SBCC Specialist)

thumb
Samuel Tei-Muno

Finance & Administative Manager

thumb
Kwabena Owusu-Aseidu

National Sales Manager

thumb
Frank Ahiabor

Regional Sales Manager - Greater Accra Region

thumb
Assani S. M. Tampuri

Regional Sales Manager - Ashanti Region

thumb
Richard Nyarko

Territory Sales Coordinator

thumb
Joseph Nartey

Sales Rounder

thumb
Manfred Baidoo

Sales Coordinator

thumb
Mirian Senam Emma Togoh

Health Services Coordinator

thumb
Felix Nyame

Health Services Assistant

thumb
Franklina Akanglah

Project Coordinator

thumb
Gladys Yin

Health Services Coordinator

thumb
Belinda Mensah

Health Services Coordinator

thumb
Prince Atta Boakye

Territory Sales Coordinator

thumb
Isaac N. Appiah

Sales Rounder

thumb
Awudu Ali

Sales Rounder

thumb
Joseph Derry

Sales Support

thumb
Sylvester Bukari

Territory Sales Coordinator

thumb
Millicent Sumbo Basinnaah

Health Services Coordinator

thumb
Enoch Owusu

Sales Support

Our Partners

Government (Public Institution)
world-bank
Business Sector
logo_aj
nec
yedent
sysmex
Academia (evidence)
logo
ug_logo
ucc_logo
Civil Society (NPO/NGO)
world vision
plan
The Rebecca
logo
care
ESM

Our Partners - Ghana Health Service (GHS)

Our Partners - Production

Our Story with the Yedent Agro Group

MESSAGES OF SUPPORT

thumb

Takeshi Sakurai

Professor, Graduate School of Agricultural and Life Sciences

The University of Tokyo

Takeshi Sakurai
We are dedicated to studying how the activities of the activities of private companies in pursuit of profit can improve the nutrition of infants and young children through the market. From this perspective, I have been involved in the monitoring and evaluation analysis of the activities of the Ghana Nutrition Improvement Project since 2015. In collaboration with many organizations, including the government of Ghana, we are conducting field experiments such...
Read More
thumb

Ms. Esi Foriwaa Amoaful

Former Deputy Director in charge of Nutrition

Ghana Health Service

Ms. Esi Foriwaa Amoaful
It gives me great pleasure indeed to write in support of the work of the KOKO Plus Foundation. The Ghana Health Service(GHS) has been partnering with The KOKO Plus Foundation since September 2018 following the signing of a Memorandum of Cooperation between the Ghana Health Service and The KOKO Plus Foundation to work together to contribute to addressing the persistently high rate of stunting and other forms of undernutrition in...
Read More

MESSAGES OF SUPPORT

Patrick Kuma Aboagye

Ghana has a robust and budding health delivery system with increasingly high accessibility and coverage of essential health services contributing to significant health gains in the form of overall improvement in maternal and child health indictors in particular and safeguarding the health of the general populace. Despite the general improvement in Ghana’s wealth and development and the gains made in the health and nutrition outcomes in recent years, there still...

Takeshi Sakurai

We are dedicated to studying how the activities of the activities of private companies in pursuit of profit can improve the nutrition of infants and young children through the market. From this perspective, I have been involved in the monitoring and evaluation analysis of the activities of the Ghana Nutrition Improvement Project since 2015. In collaboration with many organizations, including the government of Ghana, we are conducting field experiments such...

Ms. Esi Foriwaa Amoaful

It gives me great pleasure indeed to write in support of the work of the KOKO Plus Foundation. The Ghana Health Service (GHS) has been partnering with The KOKO Plus Foundation since September 2018 following the signing of a Memorandum of Cooperation between the Ghana Health Service and The KOKO Plus Foundation to work together to contribute to addressing the persistently high rate of stunting and other forms of under nutrition in...

Our Innovative Projects

What is the African Health and Wellbeing Initiative (AfHWIN)

The African Health and Wellbeing Initiative (AfHWIN) is a public-private partnership led by the Japanese government, aimed at improving maternal and child health and nutrition in Africa. By leveraging Japan’s advanced technology, the initiative strengthens sustainable health and nutrition support. As part of this effort, the KOKO Plus Foundation’s “KOKO Plus®” contributes to preventing malnutrition and anemia, supporting the healthy growth of children in Africa. Furthermore, it fosters collaboration between government, academia, industry, and civil society to establish a strong foundation for global health in Ghana.

AfHWIN provides tailored support based on local needs and works in partnership with  Japanese companies and international organizations to deliver comprehensive health and nutrition packages, contributing to a sustainable future.

The Ajinomoto Foundation (KOKO Plus Foundation), Sysmex, and NEC Launch Project to Improve Maternal and Child Health in Ghana
The Ajinomoto Foundation (KOKO Plus Foundation), Sysmex, and NEC have partnered to enhance maternal and child health in Ghana. This collaboration leverages Sysmex’s diagnostic technology, NEC’s ICT solutions, and the Ajinomoto Foundation’s nutrition supplements like KOKO Plus®. The project focuses on improving healthcare services, including anemia diagnosis and nutrition education, contributing to universal “nutrition” health coverage in the country.

Universal Nutrition and Health Coverage Through Sustainable Systems for Nutrition Improvement

Universal Nutrition and Health Coverage Through Sustainable Systems for Nutrition Improvement

Food Assistance

WFP will provide value vouchers, including KOKO Plus®, to improve nutrition in Karaga. Livelihood support and SBCC (Social Behavior Change and Communication) through VSLAs(Village Saving Loan Associations) and support groups will empower beneficiaries to buy nutritious food and improve health outcomes.

SBCC and Market-Based Approach

TAF will lead efforts to promote healthy eating by increasing access to nutritious foods like KOKO Plus® in urban areas, encouraging sustainable nutrition improvements through SBCC in collaboration with Ghana Health Service(GHS) around 35% districts in whole of Ghana.

African Health and Wellbeing Initiative (AfHWIN) Pilot project

In partnership with GHS, NEC (an ICT service provider), and Sysmex (a medical equipment manufacturer), and KOKO Plus Foundation LBG・The AJINOMOTO FOUNDATION (TAF) the project will introduce IT training, diagnostic tools, and KOKO Plus® to prevent malnutrition, focusing on early detection of key health issues.

Publications

Case Study
  1. Benhayoune, S., and Y. Toride (2022) “Ghana Nutrition Improvement Project: Co-designing a P.ACT to Tackle Infant Malnutrition.”

CONTACT

MAKE AN ENQUIRY

We would love to answer any questions you may have. Leave us a message!

KOKO Plus Foundation Strengthens Partnership with the Ghana Health Service

In a strategic meeting that highlights the commitment to improve infants and young child nutrition in Ghana, Mr. Yusuke Takahashi, Country Director of the KOKO Plus Foundation, recently met with Professor. Samuel Kaba Akoriyea, Acting Director-General of Ghana Health Service, to discuss the expansion of the Ghana Nutrition Improvement Project.

The meeting was marked by substantive discussions focused on key areas of collaboration and centered on deepening the existing partnership between the KOKO Plus Foundation and the Ghana Health Service. By aligning institutional goals and resources, both organizations aimed to create a better framework for delivering nutrition interventions, using KOKO Plus®️ and nutrition education to improve nutrition and health outcomes in Ghanaian children.

Another objective was to develop a comprehensive strategy for scaling the Ghana Nutrition Improvement Project across all districts in Ghana, ensuring that no child is left behind. Recognizing that successful partnerships require continuous adaptation, both parties reviewed and updated the existing Memorandum of Cooperation and explored the different facets of nutrition interventions.

The economic implication of this partnership is significant. According to the Global Nutrition Report, malnutrition represents losses of 11 percent of gross domestic product annually in Africa and Asia. Each dollar invested in preventing malnutrition delivers an impressive $16 in return, highlighting the importance of such targeted interventions.

Still in the meeting, the two heads delved into various avenues to share the success stories from the project at international platforms like the Nutrition for Growth Summit and the Tokyo International Conference on African Development (TICAD), to inspire global support and potential replication of the ‘Ghana model’.  Lastly, there were further discussions on strengthening the African Health and Wellbeing Initiative (AfHWIN), a collaborative effort between Japanese and the Ghanaian government dedicated to achieving sustainable Universal Health Coverage (UHC).

This partnership approach goes beyond traditional nutrition interventions. By implementing a Social and Behaviour Change strategy coupled with a market-based model, the KOKO Plus Foundation demonstrates how innovative, collaborative approaches can push improvements in public health nutrition.

The Foundation remains steadfast in its mission to combat child malnutrition, believing that every child deserves the opportunity to grow, learn, and thrive. Through strategic partnerships, innovative solutions, and a deep commitment to community welfare, we continue to work towards a future where no child suffers from nutritional deficiencies.

KOKO PLUS AT THE JUST ENDED 9TH AFRICA NUTRITION CONFERENCE (ANC2024)

The Africa Nutrition Conference is an educational event, jointly organized by the African Nutrition Society (ANS) and the Ghana Academy of Nutrition and Dietetics (GAND).
The 9th Africa Nutrition Conference (ANC2024) took place this year, from October 7th to 11th 2024, at the University of Cape Coast in Ghana.
The theme of the conference, “Food and Nutrition in a Changing World: Implications for Nutrition Security and Health” seeks to address key critical global issues which impact food and nutrition security and the food supply chain. The theme was chosen to highlight and reflect the succession of global and regional crises and issues currently impacting on nutrition and health, and their implications for research, practice, advocacy and the training of nutrition and health professionals in Africa.

The conference brought together students, academics, trainers, and practitioners, as well as government and non-government actors within Africa. The aim was to bring together experts in the field of nutrition to share knowledge, experiences, and best practices.
As Koko plus foundation is a nutrition focus organization, it was important for us to join associate our brand with this event.
Koko plus Foundation had the opportunity to introduce our project and our progress during one of the symposiums at the conference. We also shared the strides we have made by combining Social behavior Change with a market base approach as part of efforts to sustain the project.
Along side the conference, an exhibition was held for all 5 days that provided a platform to showcase products and services to a diverse audience of dietitians, healthcare professionals, and nutrition enthusiasts.

As Koko plus foundation is a nutrition focus organization, it was important for us to showcase our protein micronutrient powder, Koko plus. Throughout the 5 days, complimentary sampling and interactive engagements were undertaken by the Koko plus team at the exhibition. Participants has the opportunity to tasting Koko plus with either millet porridge or mashed kenkey infused with ground nut, apples and bananas to promote 4-star diet whiles demonstrating the appropriate use of Koko Plus. Through this initiative, this activity aimed at
– Enhancing brand recognition and credibility
– Building and strengthening relationships with healthcare professionals and stakeholders
– Showcasing/promoting Koko Plus’s nutritional benefits
– Gathering feedback and insights from participants”

The engagement was a success with the team interacting with at least 400 participants that attended the conference with some making a repeated visits to the Koko plus booth. Some participants from other African countries were also intrigued and requested for product samples to be taken back home.

Securing sustainable good nutrition in the first 1000 days: The synergy of localization, social behaviour change communication and markets. Presenter: Kennedy Bomfeh

In the spotlight: Forgotten Foods / Opportunity Crops and Nutrition in the First 1000 Days

7 – 11 October 2024. University of Cape Coast – North Campus, Cape Coast, Ghana. The African Nutrition Society (ANS) and the Ghana Academy of Nutrition and Dietetics (GAND) are organizing the 9th edition of the Africa Nutrition Conference (ANC2024 / ANEC IX).

Tuesday 8th October,2024. TRACK 1A: Food Systems and Nutrition in Africa

Securing sustainable good nutrition in the first 1000 days: The synergy of localization, social behaviour change communication and markets. Presenter: Kennedy Bomfeh PhD

 

Background: Nutrition in the First 1000 Days 

The First 1,000 days – the time between conception to 24 months of life – has been considered a critical phase in a child’s development. Scientific evidence suggests that this period records the most rapid body development. For example, the brain records its highest growth rate and plasticity during this period, with tremendous implications for overall well-being, cognitive development and behavioral expression in later life. Nutrition plays a central role in the health outcomes realized at this point in life and beyond. Accordingly, nutrition in the First 1000 days is considered a unique window of opportunity during which gains in general and cognitive development can be made, or irreversibly lost.

 

One of the critical irreversible adverse health effects of malnutrition in the First 1000 days is stunting. It is a condition in which a child experiences growth faltering, becoming too short for their age compared with WHO child growth standards, with corresponding lower cognitive development. Stunting stems from chronic or recurrent undernutrition, both of which, with concerted efforts, are preventable.

In Ghana, considerable government, private sector and development partners’ efforts have been centered on addressing stunting. Through these endeavours, stunting has declined from 33% in 1993 to 18% in 2022, according to the latest Ghana Demographic and Health Survey report. Though a commendable achievement, the number remains above the national target of 14% by 2025. More work is therefore needed to drive the rates further down. For more than a decade, the Ghana Nutrition Improvement Project (GNIP) of The Ajinomoto Foundation (TAF) has been a significant contributor to that drive.

 

GNIP and the fight against malnutrition in Ghana

 

Started in 2009, GNIP is focused on preventing malnutrition among infants and young children. Itundertook product development of a protein and micronutrient nutrient powder (called KOKO Plus®) based on WHO guidelines for infant and young child nutrition (IYCN), conducted scientific efficacy studies that verified that KOKO Plus® is effective against stunting, and distribution model studies that evaluated delivery channel options for reaching the target population (children from 6 months old).

 

In the product development, to ensure sustainable production, due regard was given to the local food culture and local supply chains. This “localization” commitment emphasized the use of local raw materials for the manufacture of the product, the use of a local production facility and labour, and respect for the local food culture by making a sprinkle-type point-of-use supplement for traditional complementary foods. KOKO Plus® is a 15g powder supplement containing soybean flour, added lysine, and a mixture of vitamins and minerals. The product formulation has been published in the scientific literature. In 2018, the UN World Food Programme (WFP) registered KOKO Plus® as a “Nutritious Powder” in its food basket for Ghana.

 

Reaching the nutritionally vulnerable sustainably through social business 

 

Ensuring the availability, access and consumption of nutrients-dense complementary foods is essential for securing good nutrition  for every child. The approaches adopted to facilitate the availability  of,  and  access to  nutrients-dense  food  –  especially  those  in  the  supplements category – directly impact the sustainability of both the efforts and the resulting gains. Whereas in  food  crises  situations,  donation  is  a  required  humanitarian  approach  for  addressing malnutrition, in non-crises situations, other approaches that empower beneficiary communities to  (eventually)  own  the  solutions  to  malnutrition  would  be  more  sustainable  and  more supportive of robust domestic nutrition, health, and food systems, as well as livelihoods.   

 

Consequently, GNIP adopts a market-based distribution of KOKO Plus® to offer availability and access by, respectively, placing the product in convenience stores close to health facilities and the settlements of caregivers, and keeping the price within the reach of the bottom of the pyramid  (around  10  US cents per  sachet).  In  doing  this,  GNIP adopts  a  social  business approach, ensuring that the entire value chain is primarily managed by local people to address the  malnutrition  problem  while  strengthening  local  supply chains and  improving livelihoods. This  allows  a  direct  contribution  to  the  materialization  of  the  pledge  of  the  Sustainable Development Goals to leave no one behind. 

 

Consumption  for  good  nutrition  is  a  knowledge-driven  endeavour.  For  infants  and  young children, their nutrient intake heavily depends on the level of nutrition knowledge of caregivers, as this directly influences food selection, preparation and feeding practices. For that vulnerable group,  breastfeeding  and  complementary feeding  are  critical nutrition  pillars.  These,  done right,  prevent the more  than  30%  of  infant  and  young  child  deaths  that  are  attributable  to undernutrition.  It is reported  that poor  breastfeeding practices results in  more than  1 million child deaths, whiles an additional half a million deaths are linked to suboptimal complementary feeding. These highlight the need for caregiver education on what constitutes optimal feeding. 

 

In 2018, TAF and its local (Ghana) operating  agency – KOKO Plus Foundation (KPF) – signed a  memorandum of  cooperation  with  the  Ghana  Health  Service (GHS) through  which  the nutrition  education  efforts  of the  latter  are  augmented  with  co-developed, easy-to-use and easy-to-understand  job-aids  and  tools  for  knowledge  and  skills  transfer  on  optimal complementary feeding. Those materials are used in training health workers and for educating caregivers.  Through  this  public-private  partnership  (PPP),  TAF/KPF  and  GHS  have strengthened the social behaviour change communication (SBCC) in health service delivery, thereby contributing to the improvement of caregiver knowledge on IYCN. The SBCC activities involve stepwise one-on-one nutrition counselling as well as food and cooking demonstrations to show caregivers how to intentionally  select and prepare nutritious foods for children.  The use of KOKO Plus® is also recommended for improving the nutrient-density of meals. In 2019, more than 1,200 caregivers were trained in 20 cooking demonstrations organized in one of the beneficiary districts in the Central Region of Ghana. As at 2023, over 280 thousand caregivers had been reached nationwide.

The synergy of SBCC and markets for driving improvements in nutrition 

Through  the  combination of SBCC and  market-based distribution  of KOKO Plus®, GNIP is facilitating the creation of a sustainable cycle for preventing infant and young child malnutrition by improving caregiver nutrition  knowledge  along  with  market-based distribution  of  KOKO Plus®. From 2019 to 2021, TAF/KPF, GHS and the World Food Programme (WFP) tested the synergy of SBCC and market-based nutrition intervention with KOKO Plus® in the Ashanti and Northern Regions of Ghana. The SBCC component involved education on optimal infant and young child  feeding (IYCF) practices, whiles the market component entailed  making KOKO Plus® available on the market for purchase. It was found that counselling  on IYCF through SBCC resulted in the following: 

1. caregivers recorded more knowledge of optimal IYCF practices that an baseline (see Fig. 1); 

2. caregivers  recorded  a  higher  purchase  of  KOKO  Plus®  (81.3%  of  caregivers purchased post-intervention vs. 60% at baseline);  

3. children  of  caregivers who received IYCF were  15%  less likely to have  anaemia  at follow-up. 

These  suggest that the SBCC improved the understanding  of caregivers on optimal  IYCF, leading  to  a  modified  practice  of  intentionally  selecting  nutritious  foods  for  their  ward.

Furthermore,  their  decision  to  purchase  KOKO  Plus®  for  their  wards  highlights  their willingness to spend on good nutrition after receiving nutrition education.  Fig. 1 summarizes the link between nutrition knowledge and purchase of KOKO Plus®. The data suggests that IYCF  knowledge  increased  after  the  SBCC, which  subsequently led  to  an  increase  in  the purchase  of  KOKO  Plus®.  Additionally, intentional  purchase  of  KOKO  Plus®  may  be considered an indicator of intentional selection of nutritious foods in general, which in turn may have contributed  to better nutrition and health  outcomes (e.g., the observed lower incidence of anaemia). Thus, the increase in the purchase of KOKO Plus® after the nutrition education may be considered a proxy for the link between nutrition education and willingness to spend on nutritious foods. 

Scaling up the synergy, widening the social impact 

Building on the results of the 2019 – 2021 collaborative project, TAF/KPF, GHS and WFP with the support of the Japanese government, entered  a second phase of the project in  October 2021 to expand the SBCC and market-based nutrition intervention to 90 districts, targeting  a population  of 252,000 caregivers. The goal is to improve IYCF knowledge among caregivers in  urban and  periurban  areas  through  SBCC,  emphasizing  dietary  diversity  and recommending KOKO Plus® to  prevent malnutrition,  particularly  stunting  and micronutrient deficiencies in children. Through the project, it is expected that caregivers will be empowered to intentionally select locally available nutritious foods for their wards and use KOKO Plus® to improve  the  nutrient-density  of  complementary foods.  These, ultimately, are envisaged  to improve the local nutrition, health and livelihoods situation.

Securing sustainable good nutrition in the first 1000 days: The synergy of localization, social behaviour change communication and markets from Francois Stepman

Conclusion 

Through the Ghana Nutrition Improvement Project (GNIP), The Ajinomoto Foundation  (TAF) in its public-private partnership with the Ghana Health Service, has shown that a combination of social behavior change communication (SBCC) and market-based delivery of nutritious food holds  promise  for  sustainable  nutrition  improvement,  as  it  fosters  a  change  in  mindset regarding what constitutes good nutrition and willful purchase of nutritious foods. Furthermore, the reliance of this approach on localization – realized in the  use of local raw materials, food production  and  distribution  systems, and respect for the  local  food culture –  strengthens its support for local livelihoods, thus reinforcing its sustainability.  

Kennedy Bomfeh (PhD) is the Director for Supply Chain and Academic Affairs at KOKO Plus Foundation and has been on the Ghana Nutrition Improvement Project since 2011. 

Esi Foriwa Amoaful is a nutritionist, public health specialist and Maternal, Child Health and Nutrition advocate. She is a retired Director of Nutrition for the Ghana Health Service.

The Moon Festival: A Cultural Treasure in Agbogbloshie

 

The Moon Festival: A Cultural Treasure in Agbogbloshie

Nagasaka Mago, the CEO of Mago Motors and a Japanese artist, established the Moon Festival. This festival aims to foster peace among the 12 tribes in the northern part of Ghana, hence the name ‘Moon’ which symbolizes peace, and which also serves as an annual celebration for the employees of Mago Motors. It is celebrated in Agbogbloshie as all the 12 tribes are well represented in the area. The festival, which marked its 5th anniversary in 2023, is a dance celebration for the tribes.

To commemorate this milestone, the people of Agbogbloshie teamed-up at the Agbogbloshie Scraps dump site on December 24th, 2023, to construct a synthetic moon using recycled PET bottles.

The Koko Plus Foundation (KPF) was present and supported by contributing 2,000 sachets of its protein and micronutrient powder (P-MNP), a supplement used to enrich traditional home-made meals for infants aged 6 months and older.

The KPF team educated the mothers on the importance of providing nutritious meals for their infants and children’s health and demonstrated how to properly use KOKO Plus in traditional homemade dishes. The program participants then received wholesome meals of mashed kenkey, and beetroot maize porridge enriched with KOKO Plus.

Is mealtime a struggle?

Getting babies and toddlers to eat well can be a challenge, but it’s important to set them up for healthy eating habits early on. Here are some tips:

  • Start early. As soon as your baby is ready to start solids, introduce a variety of healthy foods. This will help them develop a taste for a wide range of flavors and textures.
  • Make mealtimes fun. Babies and toddlers are more likely to eat if they enjoy mealtime. Try serving food in fun shapes, using colorful plates and utensils, and letting them help feed themselves.
  • Offer small portions. Babies and toddlers have small stomachs, so it’s best to offer them small portions that they can easily finish. You can always offer more if they’re still hungry.
  • Don’t force it. If your baby or toddler doesn’t want to eat something, don’t force them. Just try again later. It may take several exposures to a new food before they accept it.
  • Be a good role model. Children learn by watching the adults in their lives. Make sure you’re eating a healthy diet and setting a good example for your child.
    Here are some additional tips for getting toddlers to eat well:
  • Offer choices. Toddlers like to feel like they have control, so offer them choices at mealtime. For example, you could let them choose between two different fruits or vegetables, or two different types of soups.
  • Get them involved. Let your toddler help you prepare meals and snacks. This will make them more likely to be interested in eating what they’ve helped to create.
  • Make it fun. Cut food into fun shapes, use cookie cutters, or serve food on colorful plates. You can also make mealtime more fun by singing songs, playing games, or telling stories.
  • Be patient. It may take some time for your toddler to develop healthy eating habits. Don’t get discouraged if they don’t always eat everything on their plate. Just keep offering them healthy foods and be a good role model.

If you’re concerned about your baby or toddler’s eating habits, talk to your pediatrician. They can offer additional tips and guidance.

Empowering Children for a Healthy Future

Empowering Children for a Healthy Future: Improved Feeding Practices for the First 1000 Days Project (IFP)

The Improved Feeding Practices for the First 1000 Days Project (IFP) has been a remarkable initiative that has made significant strides in addressing malnutrition in selected districts in Ghana. The project, funded by the Japan Social Development Fund (JSDF) via the World Bank had immense contributions from the Ajinomoto Foundation and World Vision and was undertaken in three districts: Kassena Nankana West District (Upper West), Sekyere East (Ashanti Region), and Kintampo South (Bono East).

It ran from July 2020 to August 2023, targeting 4,800 households in 70 communities, and sought to improve dietary habits among women of reproductive age and the nutrient intake of children under two years.

A key component of IFP was using KOKO Plus, a protein and micronutrient supplement designed to improve nutrition in children aged 6 – 24 months and suitable to add to any complementary food. Over 13,000 children aged 6 – 24 months benefited from improved meal quality through the distribution of KOKO Plus. The Ajinomoto Foundation distributed 200,000 sachets of KOKO Plus to the beneficiaries and recorded a 96 % utilization rate. Other beneficiaries included 70 community-based health volunteers trained to deliver nutrition counseling using appropriate complementary feeding campaigns and social behavior change communication (SBCC) approaches. Additionally, over 104,000 women of reproductive age and men profited from these nutrition counseling sessions.

One of such beneficiaries, Madam Akangurege Amenga-etigo in the Zampengo community, indicated how her daughter of 18 months with suspected Severe Acute Malnutrition (SAM), had a remarkable improvement in her overall health and body weight after the introduction of KOKO Plus in addition to a varied diet.

The IFP project is an example of how concerted efforts and sustainable approaches like these can positively impact the health and well-being of vulnerable populations. It shows how a simple intervention with KOKO Plus can transform the lives of children in Ghana, giving them a chance to grow up healthy and strong.

As we look towards a future where every child reaches their full physical and cognitive potential, initiatives like the IFP project serve as a beacon of hope.

Resources

https://www.wvi.org/stories/ghana/collaborating-improve-feeding-practices-ghanaian-communities

https://www.faapa.info/blog/world-vision-ghana-launches-ifp-project-to-address-malnutrition/

Good nutrition in the first 1000 days of life

The first 1000 days of life, are from pregnancy to when your child turns age two. It is a critical period for brain development and bodybuilding. During this time, the brain and body are rapidly developing, and good nutrition is essential for optimal health.

Why is good nutrition so important during the first 1000 days of life?

  • Brain development: The brain is developing rapidly during the first 1000 days of life. Good nutrition is essential for this development, and deficiencies in key nutrients can lead to learning problems, behavioral problems, and other long-term health problems which are permanent.
  • Physical growth: Children also grow rapidly during the first 1000 days of life. Good nutrition is essential for this growth, and deficiencies in key nutrients can lead to stunting and other long-term health problems.
  • Immune system development: The immune system is also developing rapidly during the first 1000 days of life. Good nutrition is essential for this development, and deficiencies in key nutrients can lead to increased susceptibility to infections.
    What nutrients are important during the first 1000 days of life?
    All nutrients are important during the first 1000 days of life, but some are particularly important for brain development, physical growth, and immune system development. These nutrients include:
  • Protein: Protein is essential for building and repairing tissues, including the brain and muscles.
  • Iron: Iron is essential for carrying oxygen throughout the body.
  • Zinc: Zinc is essential for cell growth and development, as well as immune function.
  • Iodine: Iodine is essential for thyroid function, which is important for brain development and growth.
  • Omega-3 fatty acids: Omega-3 fatty acids are essential for brain development and eye development.
  • Choline: Choline is essential for brain development and cognitive function.
  • Folate: Folate is essential for preventing birth defects and promoting healthy growth and development.
  • Vitamin D: Vitamin D is essential for bone health and immune function.

How to ensure good nutrition during the first 1000 days of life.

  • The best way to ensure good nutrition during the first 1000 days of life is to eat a healthy diet and take prenatal vitamins during pregnancy.
  • Exclusive Breastfeeding is also the best way to feed a baby during the first six months of life.
  • At 6 months start feeding the baby other foods and water while continuing breastfeeding. It is important to provide them with a variety of healthy foods, including fruits, vegetables, whole grains, animal-source foods, seeds and legumes, and healthy fats. It is also important to limit processed foods, sugary drinks, and saturated and unhealthy fats.
  • Add KOKO Plus® to foods for children aged 6 months and above. Use one sachet a day per child to support the child’s daily nutritional needs for brain development and bodybuilding.
    If you have any concerns about your child’s nutrition, talk to your healthcare provider(doctor or nurse) They can help you create a healthy eating plan for your child and ensure that they are getting all of the nutrients they need.

By following these tips, you can help ensure that your child gets the good nutrition they need for optimal health and development during the first 1000 days of life.

 

Why is children’s nutrition so important?

Good nutrition is essential for children’s growth and development. It helps them to:

  • Reach their full physical and mental potential
  • Maintain a healthy weight
  • Boost their immune system
  • Reduce their risk of chronic diseases

What are some of the challenges of feeding children healthy foods?

There are a number of challenges that parents face when trying to feed their children healthy foods. Some of the most common include:

  • Picky eaters: Many kids are picky eaters, and it can be difficult to get them to try new foods.
  • Convenience: It can be difficult to find time to cook healthy meals, especially when you’re busy working or taking care of other children. (KOKO Plus® is convenient to use)
  • Cost: Healthy foods can be more expensive than processed foods.
  • Peer pressure: Kids are often influenced by their friends’ eating habits, and they may be more likely to eat unhealthy foods if their friends are doing the same.

How can I overcome these challenges?

You can do several things to overcome the challenges of feeding your kids healthy foods. Here are a few tips:

  • Be patient and persistent: It may take some time for your child to accept new foods. Keep offering them new foods, and don’t give up if they don’t like them right away.
  • Make healthy foods convenient: There are a number of ways to make healthy foods more convenient. For example, you can cook meals in bulk and freeze them for later, or you can buy pre-cut fruits and vegetables.
  • Add KOKO Plus® to foods for children aged 6 months and above to enrich the food with essential nutrients. KOKO Plus® is a protein and micronutrient supplement.
  • Set a good example: Children learn by watching the adults in their lives. Ensure you’re eating healthy foods and have a positive attitude towards healthy eating.
  • Talk to your child’s doctor: If you’re concerned about your child’s nutrition, talk to their doctor. They can give you personalized advice and help you develop a plan to feed your child healthy foods.

We hope this has given you a good overview of what to expect from this blog. We look forward to sharing tips and advice with you on how to feed your children healthy foods so they can grow strong, smart, and strong!