The Africa Nutrition Conference is an educational event, jointly organized by the African Nutrition Society (ANS) and the Ghana Academy of Nutrition and Dietetics (GAND).
The 9th Africa Nutrition Conference (ANC2024) took place this year, from October 7th to 11th 2024, at the University of Cape Coast in Ghana.
The theme of the conference, “Food and Nutrition in a Changing World: Implications for Nutrition Security and Health” seeks to address key critical global issues which impact food and nutrition security and the food supply chain. The theme was chosen to highlight and reflect the succession of global and regional crises and issues currently impacting on nutrition and health, and their implications for research, practice, advocacy and the training of nutrition and health professionals in Africa.
The conference brought together students, academics, trainers, and practitioners, as well as government and non-government actors within Africa. The aim was to bring together experts in the field of nutrition to share knowledge, experiences, and best practices.
As Koko plus foundation is a nutrition focus organization, it was important for us to join associate our brand with this event.
Koko plus Foundation had the opportunity to introduce our project and our progress during one of the symposiums at the conference. We also shared the strides we have made by combining Social behavior Change with a market base approach as part of efforts to sustain the project.
Along side the conference, an exhibition was held for all 5 days that provided a platform to showcase products and services to a diverse audience of dietitians, healthcare professionals, and nutrition enthusiasts.
As Koko plus foundation is a nutrition focus organization, it was important for us to showcase our protein micronutrient powder, Koko plus. Throughout the 5 days, complimentary sampling and interactive engagements were undertaken by the Koko plus team at the exhibition. Participants has the opportunity to tasting Koko plus with either millet porridge or mashed kenkey infused with ground nut, apples and bananas to promote 4-star diet whiles demonstrating the appropriate use of Koko Plus. Through this initiative, this activity aimed at
– Enhancing brand recognition and credibility
– Building and strengthening relationships with healthcare professionals and stakeholders
– Showcasing/promoting Koko Plus’s nutritional benefits
– Gathering feedback and insights from participants”
The engagement was a success with the team interacting with at least 400 participants that attended the conference with some making a repeated visits to the Koko plus booth. Some participants from other African countries were also intrigued and requested for product samples to be taken back home.
